Our Story

The Start of Synergy
CHAPTER 1: THE START OF SYNERGY

In 2017, three individuals from different backgrounds—an engineer, a marketeer and a finance expert came together, united by a shared passion for the cutting tool industry.

Driven by the belief that technology, strategy, and execution must work in harmony, we founded SYNERGY, a company built not just to sell tools but to redefine industry standards by offering smarter, more cost-effective solutions.

2017-2018
CHAPTER 2
CHAPTER 2: THE FIRST STRATEGIC PARTNERSHIP

To expand SYNERGY’s capabilities, the team searched for the right partner and found Sandhog, a renowned cutting tool manufacturer from Ningbo, China, known for its high-quality, cost-effective solutions. This partnership was a turning point, allowing SYNERGY to introduce advanced tools that met the industry's evolving needs.

Their 2019 debut at JIEXPO Kemayoran, one of Indonesia’s largest industrial trade shows, marked a breakthrough—SYNERGY gained industry recognition, attracted new customers, and began its rise.

2019
CHAPTER 3
CHAPTER 3: NAVIGATING THROUGH THE CRISIS

Just as SYNERGY was gaining momentum, the world was met with an unforeseen crisis—the COVID-19 pandemic. Industries came to a standstill, supply chains were disrupted, and businesses faced unprecedented challenges.

Within the uncertainty, the company focused on strategy, resilience, and innovation. This period of hardship was not the end—it was the foundation for a stronger comeback.

2020-2022
chapter the rise of the knight 3
CHAPTER 4: THE RISE OF THE KNIGHT

As industries moved toward recovery, SYNERGY took the lead by offering high-performance Chinese cutting tools that reduced costs by 30-40%, helping businesses regain their competitive edge.

In 2023, a strategic partnership with SECO Tools, a global leader in precision cutting solutions, further accelerated our progress. What began as a passion had evolved into a trusted partner, providing cutting-edge solutions to support industries.

2023-2024
CHAPTER 5
IT’S NOT THE END OF THE CHAPTER, THE LEGACY CONTINUES

SYNERGY’s journey was not easy, but through alliances, innovation, and perseverance, it cut through the darkest times. The once-forgotten company became a leader, proving that true strength lies in working together and adapting to challenges.

And so, SYNERGY continues to shape the future, cutting sharper than ever before.

2025
Top 4 Reasons

Why Choose Us

Cost per piece reduction

Cost per piece reduction

Our cutting tools help your business save money by reducing the cost per piece, allowing your business to maximize profit margins while maintaining high-quality production standards.

Improved Efficiency

Improved Efficiency

Our cutting tools are designed to streamline your manufacturing processes, boosting productivity and minimizing downtime (faster cycle times and increased output).

Ongoing support for solution

Ongoing support for solution

We are committed to your success. We provide continuous support and expert guidance to ensure your operations run smoothly.

100% Product Satisfaction

100% Product Satisfaction

We stand behind the quality of our products with a full product warranty. We’re 100% dedicated to ensure your full satisfaction.

Our Team

Synergy Leaders

Ridwan Rudianto

Director

ridwan@synergy.com
Imelda Yuliana

Commissioner

yuli@synergy.com
Aen Karsiman

General Manager

aen@synergy.com

Meet Our Team

Ridwan Rudianto

Director

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Imelda Yuliana

Commissioner

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Aen Karsiman

General Manager

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Lucas Andre

Sales Manager

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Supadi

Sales Supervisor

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Oki Kurniawan

Marketing and Development

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Bekti Apri

Purchasing

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Desi Aisyah

Staff Pajak

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Daffa

Sales Support

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Mochamad Al Faridzy

Sales Admin

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Josephine

Finance and Admin Staff

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